{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"5 Game Changing Consumer Shifts   - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"XlEp3uoQQc\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2012\/12\/5-game-changing-consumer-shifts\/\">5 Game Changing Consumer Shifts<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2012\/12\/5-game-changing-consumer-shifts\/embed\/#?secret=XlEp3uoQQc\" width=\"600\" height=\"338\" title=\"&#8220;5 Game Changing Consumer Shifts&#8221; &#8212; BrandMe\" data-secret=\"XlEp3uoQQc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Are consumers changing? Are they less materialistic and what does that mean for marketers? These are among the ideas explored by futurist Andy Hines in his recent book \u201cConsumer Shift: How Changing Values Are Reshaping the Consumer Landscape.\u201d Hines challenges many traditional marketing assumptions about consumers \u201cwanting it all\u201d and \u201cmore is always better.\u201d Hines says what consumers value is changing. \u201cUnderstanding these changes will provide critical insight for understanding the future consumer landscape and designing products, services, and offerings that fit.,\u2019\u201d he explained. \u201cThe book translates the values changes into seven emerging need states, brought to life in the form of seven future personas, and provides a persona customization kits for those who want to tailor them to their specific needs. It will help &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/12\/brandme_consumers-300x209.jpg"}