{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"The Rise of the Second Screen - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jf1IBXNUXS\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2012\/11\/the-rise-of-the-second-screen\/\">The Rise of the Second Screen<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2012\/11\/the-rise-of-the-second-screen\/embed\/#?secret=jf1IBXNUXS\" width=\"600\" height=\"338\" title=\"&#8220;The Rise of the Second Screen&#8221; &#8212; BrandMe\" data-secret=\"jf1IBXNUXS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"The game is on, and the family is gathering around the TV set, but increasingly they\u2019re bringing something else with them, be it a smartphone, or a laptop or a tablet. They\u2019re watching this while they\u2019re watching that. An infographic describes this new phenomenon as the Rise of the Second Screen, when TV went social. If millions of people are watching the game on TV, and millions more are commenting on it on Twitter or Facebook, from a marketing perspective, your mission, should you decide to accept it, is to find a way into that conversation. Infographic Credit: Visual.ly For example, let\u2019s say we were in the pizza business. We could have an ad on TV that contained a call to action for some fantastic &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/11\/tv-goes-social-the-rise-of-the-second-screen-preview.jpg"}