{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"Fear Sells, for a While - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LzZVyWJE9m\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2012\/11\/fear-sells-for-a-while\/\">Fear Sells, for a While<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2012\/11\/fear-sells-for-a-while\/embed\/#?secret=LzZVyWJE9m\" width=\"600\" height=\"338\" title=\"&#8220;Fear Sells, for a While&#8221; &#8212; BrandMe\" data-secret=\"LzZVyWJE9m\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Anyone with a remote control in their hand can attest to the undeniable truth that fear sells. Some industries lean on the fear button more than others and some exclusively, but Franklin D. Roosevelt was absolutely wrong when he declared \u201cthe only thing we have to fear is fear itself.\u201d Your garden variety commercial for gold, for example, is driven by fear of economic collapse. The insurance industry is entirely based on fear of the unknown, and there\u2019s plenty of that going around these days too. The pharmaceutical industry reminds one of the Charlie Brown joke about which is his fears is depressing him, when his psychiatrist Lucy asks, \u201cHow about pent-a-phobia? Do you think you have pent-a-phobia?\u201d When Charlie Brown asks what pent-a-phobia is, &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/11\/brandme_fear_sells_button-300x300.jpg"}