{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"What\u2019s Your \u201cConsumer Mix?\u201d - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"EQechORJdw\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2012\/10\/whats-your-consumer-mix\/\">What\u2019s Your \u201cConsumer Mix?\u201d<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2012\/10\/whats-your-consumer-mix\/embed\/#?secret=EQechORJdw\" width=\"600\" height=\"338\" title=\"&#8220;What\u2019s Your \u201cConsumer Mix?\u201d&#8221; &#8212; BrandMe\" data-secret=\"EQechORJdw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Every product or brand strives to appeal to a consumer who seems most likely to embrace the brand, because of the consumer\u2019s demographic or the product\u2019s unique selling features, to embrace the brand. There are customer relationship management (CRM) software systems available that can sift through thousands of characteristics to paint a portrait of what the ideal customer for the product looks like, demographically speaking. Industries routinely talk about their \u201csweet spot,\u201d the crosspoint of consumer demographics and product features that make it most likely a given person will buy a product. But what then? After the product is marketed to the most likely customers&#8211;the \u201clow hanging fruit\u201d&#8211;the product then must be marketed to those outside the sweet spot.\u00a0 They too must be given reasons &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/assets\/images\/logotype.png"}