1.0BrandMehttps://www.brandme.com.au/blogadminhttps://www.brandme.com.au/blog/author/admin/rich600338<blockquote class="wp-embedded-content" data-secret="C4wb5dqKou"><a href="https://www.brandme.com.au/blog/2014/10/the-psychology-of-conversions/">The Psychology of Conversions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.brandme.com.au/blog/2014/10/the-psychology-of-conversions/embed/#?secret=C4wb5dqKou" width="600" height="338" title="“The Psychology of Conversions” — BrandMe" data-secret="C4wb5dqKou" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.brandme.com.au/blog/wp-includes/js/wp-embed.min.js </script> There is a great deal of psychology that goes into selling and the way you present your business to customers. What you say can influence how customers react, including taking out their credit card to make a purchase. It should come as no surprise that psychology has so much to do with the buying process because so many purchasing decisions are emotional. This infographic from HelpScout illustrates 10 Ways to Convert More Customers Using Psychology.   Help Customers Break Through “Action Paralysis” by Setting Minimums. This applies to different businesses and different products in various ways. As the example in the infographic shows, The American Cancer Society saw a 78% increase in donations by setting a minimum. You have probably seen this in many charity …http://www.brandme.com.au/blog/wp-content/uploads/2014/10/10-ways-psychology-converts-more-customers.jpg