1.0BrandMehttps://www.brandme.com.au/blogadminhttps://www.brandme.com.au/blog/author/admin/rich600338<blockquote class="wp-embedded-content" data-secret="YhtqBoSRVm"><a href="https://www.brandme.com.au/blog/2014/03/australian-consumers-lack-influence/">Australian Consumers Lack Influence</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.brandme.com.au/blog/2014/03/australian-consumers-lack-influence/embed/#?secret=YhtqBoSRVm" width="600" height="338" title="“Australian Consumers Lack Influence” — BrandMe" data-secret="YhtqBoSRVm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.brandme.com.au/blog/wp-includes/js/wp-embed.min.js </script> A study conducted by IBM exposed that Australian business leaders are not as influenced by consumers as other countries. Based on the findings, you can expect this to change in the future because 87% of Australian C-suite members plan to triple their efforts to collaborate with customers. That is up from 29% who say they have strong collaboration with customers today. IBM’s study interviewed 97 Australian C-suite leaders. The focus of the questions was on customer empowerment and responding to consumers’ rapid digitisation. Here are some other findings from the study: Less than 50% are strongly influenced by customers today, 87% called out customer collaboration as their top priority over the coming five years, 92% will choose digital as the lead channel to engage with customers in the next three to five years and Two-thirds currently feel they …http://www.brandme.com.au/assets/images/logotype.png