1.0BrandMehttps://www.brandme.com.au/blogEric Thomashttps://www.brandme.com.au/blog/author/eric/rich600338<blockquote class="wp-embedded-content" data-secret="QbpcHdBbJX"><a href="https://www.brandme.com.au/blog/2013/01/does-your-website-engage/">Does Your Website Engage?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.brandme.com.au/blog/2013/01/does-your-website-engage/embed/#?secret=QbpcHdBbJX" width="600" height="338" title="“Does Your Website Engage?” — BrandMe" data-secret="QbpcHdBbJX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.brandme.com.au/blog/wp-includes/js/wp-embed.min.js </script> Web hits, click throughs, and page views are all ways to measure Website engagement, but they don’t tell the entire story about whether a Website is engaging its audience. Not all metrics are created equal nor are they useful for every audience. Take the various news portals, like Yahoo, Drudge, etc. They get tens of millions of hits from surfers who may stay there only long enough to scan the headlines. Is there stickiness? No. Will news hounds be back later in the day? You bet. Since the news portals have heavy ad traffic, one must figure that this mode of marketing is working well for them. Some Websites are going to be limited in their audiences through no fault of their own. They may …http://www.brandme.com.au/blog/wp-content/uploads/2013/01/brandme_website_engagement.jpg