1.0BrandMehttps://www.brandme.com.au/blogEric Thomashttps://www.brandme.com.au/blog/author/eric/rich600338<blockquote class="wp-embedded-content" data-secret="lpjIMRE4r6"><a href="https://www.brandme.com.au/blog/2013/01/b2b-b2c-or-both/">B2B, B2C, or Both?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.brandme.com.au/blog/2013/01/b2b-b2c-or-both/embed/#?secret=lpjIMRE4r6" width="600" height="338" title="“B2B, B2C, or Both?” — BrandMe" data-secret="lpjIMRE4r6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.brandme.com.au/blog/wp-includes/js/wp-embed.min.js </script> Every marketer may dream of writing or producing or executing an ad that takes consumers and your market by storm, but one can argue that marketing to other industry professionals–what one would call business to business marketing–can be just as lucrative, and infinitely more sensible. For one thing, businesses–unlike consumers– are always buying expensive things and some corporations have personnel dedicated to buying products. For another, you should be able to identify with some certainty potential customers. It might be as easy as pulling out an industry directory, or attending a major trade show, such as the Consumer Electronics Show. Your B2B customers will be much more knowledgable about the product area than we could expect from consumers: they will want to know about the …http://www.brandme.com.au/blog/wp-content/uploads/2013/01/brandme_b2b-300x225.jpg