1.0BrandMehttps://www.brandme.com.au/blogEric Thomashttps://www.brandme.com.au/blog/author/eric/rich600338<blockquote class="wp-embedded-content" data-secret="u7bDKEZX3g"><a href="https://www.brandme.com.au/blog/2012/10/whats-your-consumer-mix/">What’s Your “Consumer Mix?”</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.brandme.com.au/blog/2012/10/whats-your-consumer-mix/embed/#?secret=u7bDKEZX3g" width="600" height="338" title="“What’s Your “Consumer Mix?”” — BrandMe" data-secret="u7bDKEZX3g" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.brandme.com.au/blog/wp-includes/js/wp-embed.min.js </script> Every product or brand strives to appeal to a consumer who seems most likely to embrace the brand, because of the consumer’s demographic or the product’s unique selling features, to embrace the brand. There are customer relationship management (CRM) software systems available that can sift through thousands of characteristics to paint a portrait of what the ideal customer for the product looks like, demographically speaking. Industries routinely talk about their “sweet spot,” the crosspoint of consumer demographics and product features that make it most likely a given person will buy a product. But what then? After the product is marketed to the most likely customers–the “low hanging fruit”–the product then must be marketed to those outside the sweet spot.  They too must be given reasons …http://www.brandme.com.au/assets/images/logotype.png